Mission
To remind fans just how awesome Mountain Dew is and to get back to its roots, the Dew Road Tour hit the highway and the slopes in the Winter of ’08!
Who
For 31 days the Mountain Dew Crew armed with the Mountain Dew trailer trekked from Auckland to Queenstown and back again to give fans a taste of Mountain Dew.
Where
The Mountain Dew trailer covered 3,000 km’s hitting Northlands ski slopes in Ohakune and Whakapapa, then off to Christchurch and Queenstown to get amongst it at the Queenstown Winter Fest!
The crew then cruised into Dunedin and then back up to Wellington, Palmy, Rotovegas and hitting The Mount before heading back to Auckland.
What
The Dew Crew stopped at locations all over the country where you could enter a comp online to win hundreds of prizes. Along with free giveaways on the day as people competed in challenges to win Mountain Dew, Movie Vouchers, Burton gear, Mountain Dew gear, vouchers from KFC and Pizza Hutt and more.
Thousands of people entered and were entertained along the way with the ultimate trailer hooked up with Xbox, music and free Mountain Dew.
What more could you ask for to keep you charged in winter!
Check out all the CLIPS of the tour here!
